To app or not to app that is the question many small to medium size businesses are asking themselves. With the immense growth of the general population’s acceptance of smartphones, and a drastic increase of usage of smartphone apps even beyond internet and web browsing in the past 12 months, as an entrepreneur one would think having a smartphone app is a must. The increasing popularity of iOS devices and Android devices necessitates action on the part of businesses to see how and if stepping into this new ecosystem is beneficial to the profitability and scalability of the business. Every week there are articles published on smartphones, apps, and statistics of usage. From an outsider perspective, especially from the entrepreneur perspective it may feel like you have to jump right in and get a piece of the pie. Before you do, consider the points below.