I use this app every day. Being a mother of 2 young girls very close in age and the lack of sleep that it has caused has made my memory into absolute mush. I often have things that I need to do that are totally mundane...like remembering to brush my 3 year olds teeth (yes, it's that bad) that I need to be reminded of daily. This task does not merit me adding some kind of calendar reminder/task AND the Reminders app for iOS is too slow to input the info. I need fast input. The more info I have to input the less apt I am to use it. With the Due App it's a total breeze.