Insights, not predictions

💡 Interoperability is everything.

The days of creators working within siloed ecosystems are done. A platform that does just one thing? That'll be a hard pass for today's creators. The future belongs to tools that work together, seamlessly, intuitively & connect with others.

Workflow integration will be the ultimate glow-up.

Creators are looking for platforms that offer smooth handoffs between tasks, tools & teams. The ability to connect this and that, whether it's scheduling to analytics, editing to publishing, or social to monetization, will determine which tools creators turn to.

The handoff will be 'the thing' that makes or breaks a creator's decision. "OMG this connects with that??? YAS PLEASE"

Interoperability isn't just a feature; it's a necessity.

Those who master the art of connection will earn creators' loyalty and a permanent spot in their workflows. That said, education will be ESSENTIAL (but that's for another time, folks just don't know what they have already in their toolboxes)

💡 Data is magic

Platforms with the most data AND the ability to use it wisely, will be living rent-free in creators' minds. Access to data will be the ultimate W. Platforms that help creators make smarter, quicker, and more aligned decisions will get all the things.

But let's be real: data is useless unless it's actionable.

The winners in this space will present data in ways that are:

• Clear
• True
• Personalizable

Creators will pay premium for that! And I mean 💸

At the end of the day, it's not just about showing creators their stats/data, it's about serving them tools that help them hit their goals with helpful customization. The platforms that prioritize creators' success will secure longevity. Periodt.