I think we as podcasters have been pretty darn lazy. I venture to say that us podcasters that have been doing this for longer than 5 years are the laziest of the bunch, due to two things: Getting stuck in the old school podcasting paradigm. Easy entry and quick discovery back in the day. When podcasting was first introduced in iTunes, there were only a handful of people that decided to do this podcasting thing. Because the barrier of entry was so low, and there weren't very many people doing it, us early podcasters were able to get a lot of visibility via the iTunes store.